For this project, I worked with District Running Collective (DRC), a local Washington, D.C. run crew for its collaboration with Under Armour as part of the Unstoppable campaign in October 2017. 

On Instagram, DRC showcased "how the Under Armour Unstoppable collection lives, works out and plays in D.C. with the city as our backdrop and its creative community as our muse." Key D.C. influencers were introduced as friends of DRC and as "architects of the unique vibe that makes the District unlike any other city." 

I created the language for this campaign and executed the promotions over the course of the week/weekend. The week-long campaign generated more than 52,000 impressions and introduced the District Running Collective account to an even broader audience.